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Interview: Karen Waksman, Product to Profit on Got Invention Radio


Karen Waksman, President and CEO of Product For Profit, is a Manufacturer’s Rep turned Author, Speaker and Consultant. She started her career as a Manufacturer’s Rep for a Gift and Accessory Manufacturer in New York. Since then, Karen has sold millions of units to the World’s Largest Retailers and now dedicates her time to teaching Entrepreneurs how to market and sell their products to Major Retailers, Online Retailers, Catalogs and Small Retailers, too!

Karen is committed to providing valuable information to anyone interested in learning how to actually generate revenue with their brilliant product, invention or craft. She has taught workshops all over the country for organizations such as the Consumer Electronics Association and Stanford University. The topics Karen covers in her information include:

-Everything you need to know about selling your product to Major Retailers-How buying decisions are made-How to get a Buyer’s attention and ultimately how to get them to buy-How to prepare your product for Major Retail success-What you need to know once you actually get an order from a Major Retailer-How to sell to Small Retailers, Catalogs and Online Retailers, too!Additionally, Karen Waksman is the Wholesale Product Expert for About.com (A New York Times Company)! About.com reaches nearly 40MM unique visitors a month and is a top 30 site in the US.

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